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Nike Golf Swing Portrait
Q: What happens when you combine the greatest swing in golf with the power of modern digital photography technology?
A: Nike Golf: Swing Portrait
Nike Golf is airing a new ad this week showing Tiger Woods’ swing via slow-motion, high-definition photography. The ad was orchestrated by cinematographer Junusz Kaminski, who won Academy Awards for “Saving Private Ryan” and “Schindler’s List,” and utilizes a Phantom v5 digital camera capable of capturing 4,000 still photographs per second. The ad was shot in April inside a Las Vegas sound studio, with Woods taking 20-25 swings over an eight-hour period.
An original cello arrangement composed by Christopher (Kimo) Kemp, with cellist Cameron Stone, accompanies the footage.
You can view the poetry at nike.com/nikegolf/swingportrait/ and be sure to turn up your speakers for the full effect.
(Thanks to Berger for the background information.)
Three words FANTASTIC
Comment by Eddie — July 24, 2007 @ 5:55 am
Daryl hi. I’m wondering if you know what this composition’s name is, and if there’s any way to get it.
Appreciate it.
Comment by Alejandro — September 16, 2007 @ 3:54 am
Alejandro,
As far as I can tell, the music is by a cellist named Cameron Stone, playing an arrangement by Christopher Kemp.
I’m not sure if the piece is publicly available, but here are some details about the ad campaign and a few potential contact points, should you wish to search further:
PROJECT NAME: Nike Golf “Swing Portrait,” “Grip,” “Shoe” and “Shoulders”
DATE OF FIRST AIRING: 7/23/06 (during broadcast coverage of the British Open)
RUNNING TIME: 1 x :60, 3 x :15
AD AGENCY: Wieden + Kennedy
CITY/STATE: Portland, OR
CREATIVE DIRECTOR: Hal Curtis
ART DIRECTOR: Ken Meyer
COPYWRITER: Tatum Shaw
EXECUTIVE PRODUCER: Ben Grylewicz
AGENCY PRODUCER: Pamela Standley
PRODUCTION COMPANY: Anonymous Content
CITY/STATE: Culver City, CA
DIRECTOR: Malcolm Venville
EXECUTIVE PRODUCER: Dave Morrison
DIRECTOR OF PHOTOGRAPHY: Janusz Kaminski
LINE PRODUCER: Paul Ure
TELECINE: Company 3
CITY/STATE: Santa Monica, CA
COLORIST: Stefan Sonnenfeld
EDITORIAL COMPANY: Joint Editorial
CITY/STATE: Portland, OR
EXECUTIVE PRODUCER: Patty Brebner
EDITOR: Corky Devault
ASST. EDITOR: Matt Hilber
VISUAL EFFECTS COMPANY: A52
CITY/STATE: West Hollywood
EXECUTIVE PRODUCER: Mark Tobin
PRODUCER: Heather Richardson
VFX ARTIST: Kirk Balden
MUSIC: Elias Arts
CITY/STATE: Santa Monica, CA
FINAL MIX: Eleven Sound Studios
CITY/STATE: Santa Monica, CA
MIXER: Jeff Payne
Good luck!
Comment by Daryl — September 16, 2007 @ 4:10 pm
Daryl. I really appreciate such info. I’m going to look into it, good luck.
Comment by Alejandro — September 24, 2007 @ 1:38 pm