Upbeat and Downstairs: Home of Daryl C. DuLong
Experian Simmons, a consumer market research house, released some data today from its 2008 National Consumer Study/National Hispanic Consumer Study focusing specifically on those who watch the Super Bowl.
The results were astounding. (Insert sarcastic expression here.)
Most Super Bowl fans watch America’s most popular sporting event from their own home, drink beer during the game, and are most receptive to ads that make them laugh.
Yup, somebody paid money to expand the survey and uncover these insights. Check out the charts below:
I would be more interested to data that compares workplace absences on February 2nd, February 25th, and March 18th…