Q: What happens when you combine the greatest swing in golf with the power of modern digital photography technology?
A: Nike Golf: Swing Portrait
Nike Golf is airing a new ad this week showing Tiger Woods’ swing via slow-motion, high-definition photography. The ad was orchestrated by cinematographer Junusz Kaminski, who won Academy Awards for “Saving Private Ryan” and “Schindler’s List,” and utilizes a Phantom v5 digital camera capable of capturing 4,000 still photographs per second. The ad was shot in April inside a Las Vegas sound studio, with Woods taking 20-25 swings over an eight-hour period.
An original cello arrangement composed by Christopher (Kimo) Kemp, with cellist Cameron Stone, accompanies the footage.
You can view the poetry at nike.com/nikegolf/swingportrait/ and be sure to turn up your speakers for the full effect.
(Thanks to Berger for the background information.)