The Kind of Change That Comes With a Receipt

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The Launch Heard ‘Round the World

Apple’s iPhone 3G launched today in 21 countries, at precisely 8:00am in each local time zone. The logistics of pulling off such an event are absolutely insane to ponder, and preliminary market reports of activation issues are being trumped now by stories of out-of-stock warnings around the world. Hong Kong has a history of literally maniacal mob scenes when a major product is introduced, so Apple took no chances and hired guards in kevlar vests and helmets with shotguns. For a phone.

This is the point where I stick my tongue out at the people who told me Apple was going bankrupt in 1997 and wouldn’t live to see 1998!

Nielsen BuzzMetrics, the Internet “conversation” tracker, released some stats on iPhone 3G’s online presence, which, admittedly, are not that interesting to view.

However, it appears the peak in the online buzz came a few weeks before launch, specifically between June 9 and 13, the time of the Apple Worldwide Developers Conference during which Mr. Jobs detailed the new iPhone features and specs. This is what conveys a true latent demand in the smartphone market, and I wish Apple all the best of success, though it appears I won’t need to:

“iPhone buzz is through the roof. One out of every 100 new blog posts is about the iPhone – more than Barack Obama or John McCain. And while the blogosphere may pay special attention to new technology, this buzz underscores the important role the iPhone is playing in raising awareness of and interest in multimedia phones,” said Nic Covey, Director of Insights, Nielsen Mobile.

The Crucial Importance of Imagination

JK Rowling J.K. Rowling, a British author best known for her wildly popular Harry Potter series, delivered this year’s Harvard University commencement address in early June. Her theme, “The Fringe Benefits of Failure, and the Importance of Imagination”, has vaulted the transcript (and video) of her speech to Internet fame status. I must admit her message is a very good one, and her delivery quite entertaining.

Among my favorite passages from the speech, specifically concerning the importance of imagination:

And as you stand on the threshold of what is sometimes called ‘real life’, I want to extol the crucial importance of imagination.

… snip …

Imagination is not only the uniquely human capacity to envision that which is not, and therefore the fount of all invention and innovation. In its arguably most transformative and revelatory capacity, it is the power that enables us to empathise with humans whose experiences we have never shared.

And a quote that is all too true:

…my parents, both of whom came from impoverished backgrounds and neither of whom had been to college, took the view that my overactive imagination was an amusing personal quirk that could never pay a mortgage, or secure a pension.

…snip…

I would like to make it clear, in parenthesis, that I do not blame my parents for their point of view. There is an expiry date on blaming your parents for steering you in the wrong direction…

The full transcript is available online, and the video is on YouTube and just about every other blog possible. It’s well worth a read/look.

The Science of Sarcasm

The Brain and Sarcasm We’ve all been there… A conversation, presentation, or similar situation in which a sarcastic comment delivered flawlessly by you went flying like a jumbo jet over the heads of your listeners. Whenever this happens (often, yes, but let’s not dwell on that), I immediately think that my statement was off or my delivery was poorly timed, or something else went terribly awry. However, I now have the ability to blame someone else, or, better yet, something else.

The New York Times published an article today called The Science of Sarcasm (Not That You Care), an introspective look into the core neurology that makes up sarcasm, its delivery, and its interpretation.

What you may not have realized is that perceiving sarcasm, the smirking put-down that buries its barb by stating the opposite, requires a nifty mental trick that lies at the heart of social relations: figuring out what others are thinking.

…snip…

…the magnetic resonance scans revealed that the part of the brain lost among those who failed to perceive sarcasm was not in the left hemisphere of the brain, which specializes in language and social interactions, but in a part of the right hemisphere previously identified as important only to detecting contextual background changes in visual tests.

…snip…

“The left hemisphere does language in the narrow sense, understanding of individual words and sentences,” Dr. Chatterjee said. “But it’s now thought that the appreciation of humor and language that is not literal, puns and jokes, requires the right hemisphere.”

What is even more fascinating is the actual section of the brain responsible for detecting sarcasm, the parahippocampal gyrus, has nothing to do with the delivery of sarcasm. All of that heavy lifting is done in the right frontal lobe — the home of everyone’s sense of humor, or lack thereof.

Should you encounter an awkward silence after delivering your next bit of sarcasm, just remember: It has nothing to do with you.