Talk About a Company Perk

As the title of the NY Times article states, this is definitely the ultimate company perk: An uncrowded, federally managed runway for their private jet that is only a few minutes’ drive from their offices.

From the article:

For $1.3 million a year, Larry Page and Sergey Brin get to park their customized wide-body Boeing 767-200, as well as two other jets used by top Google executives, on Moffett Field, an airport run by NASA that is generally closed to private aircraft.

Now executives in Silicon Valley are jealous beyond all belief, and are trying to get in on the action. Google was able to secure the contract by agreeing to place scientific instruments and researchers on planes used by the Google founders. NASA gets scientific data, and Google gets a great perk.

It seems like a perfectly sound arrangement, but the local community is, not surprisingly, getting a bit antsy about the decision. Moffett Field was supposed to remain a small air base, with little traffic outside of scientific missions. Now that the Google boys have brought some attention to the area, residents and business owners alike are concerned about its potential growth.

Infighting aside, I understand that the 767-200 in question is quite posh. When it was being refurbished in 2006, requests were filed for king-size beds in the bedrooms and hammocks hung in the main cabin. Very nice.

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Two Recent Photos

I am really pleased with how these two recent photographs came out, and wanted to share. Click on them for the larger versions.

Sunset Over Lake Ontario

Boston Skyline at Night

Measuring Success Through YouTube

There may still be seventeen months between now and the 2008 US Presidential elections, but apparently there is never a time too soon to start campaigning. Given this cycle’s very early start (candidates started declaring as early as mid-January, 2007), many campaigns have been employing new ways to share their messages.

Take online video, for example. Senators Clinton and Obama both declared their intentions to run via web video. Senator McCain is gaining traction with his (albeit delayed) entry on the web, and YouTube has emerged as the new barometer of message success.

Look at the following Nielsen/NetRatings tracking statistics for YouTube:

Nielsen Netratings

YouTube videos about Republican presidential candidates accounted for 31 percent of the time spent at the site watching campaign-related videos in April, increasing 21 percentage points over March levels.

Videos about Democratic candidates accounted for 69% of all time spent on campaign videos in April, decreasing 20 percentage points since March.

“The Democrats have taken an early lead in the online race to the White House, leveraging Web 2.0 forums and technologies to their benefit,” said Jason Lee, media analyst, Nielsen/NetRatings. “Of course…not all coverage is positive. In March, the anti-Hillary Clinton ‘1984’ video drew significant traffic, which accounts in part for the Democratic lead in time spent for the month.”

“By April, John McCain videos accounted for 15% of total time spent on candidate-related YouTube content, but that content included McCain’s ill-received performance of ‘Bomb Bomb Iran’ and footage of the Senator snoozing during the 2007 State of the Union address,” Lee added.

We Love PowerPoint

Sheer brilliance from Garr Reynolds:

Pacman Chart