Measuring Success Through YouTube

There may still be seventeen months between now and the 2008 US Presidential elections, but apparently there is never a time too soon to start campaigning. Given this cycle’s very early start (candidates started declaring as early as mid-January, 2007), many campaigns have been employing new ways to share their messages.

Take online video, for example. Senators Clinton and Obama both declared their intentions to run via web video. Senator McCain is gaining traction with his (albeit delayed) entry on the web, and YouTube has emerged as the new barometer of message success.

Look at the following Nielsen/NetRatings tracking statistics for YouTube:

Nielsen Netratings

YouTube videos about Republican presidential candidates accounted for 31 percent of the time spent at the site watching campaign-related videos in April, increasing 21 percentage points over March levels.

Videos about Democratic candidates accounted for 69% of all time spent on campaign videos in April, decreasing 20 percentage points since March.

“The Democrats have taken an early lead in the online race to the White House, leveraging Web 2.0 forums and technologies to their benefit,” said Jason Lee, media analyst, Nielsen/NetRatings. “Of course…not all coverage is positive. In March, the anti-Hillary Clinton ‘1984’ video drew significant traffic, which accounts in part for the Democratic lead in time spent for the month.”

“By April, John McCain videos accounted for 15% of total time spent on candidate-related YouTube content, but that content included McCain’s ill-received performance of ‘Bomb Bomb Iran’ and footage of the Senator snoozing during the 2007 State of the Union address,” Lee added.

We Love PowerPoint

Sheer brilliance from Garr Reynolds:

Pacman Chart

What’s Your Ecological Footprint?

Ecological Footprint As I stepped outside yesterday into a balmy 59 degrees (one degree shy of a 22 year old record), I couldn’t help but think about the recent barrage of news related to global warming and the ensuing debates. Newsweek, BusinessWeek, the WSJ, etc., have all had feature articles on the subject over the past two weeks.

I believe global warming is real, and have a hard time buying the argument that the recent changes to Earth’s climate are solely due to natural climate shifts that would have happened anyway. Take, for example, the concept of an ecological footprint, a larger form of what is sometimes called a carbon or energy footprint. The best definition, according to Aili McConnon of BusinessWeek is that it’s “how much land and sea we need to generate the resources we consume and to absorb the waste we create.” Using the standard seven compenents – crop land, grazing land, forest, fishing ground, nuclear waste, built-up land, and CO2 emissions – humanity’s global footprint in 1961 was about 4.5 billion global hectares (GH). Latest estimates put that at 14.1 billion GH, and the World Wildlife Fund actually claims it could be more. As you’ll see from the chart in the upper right, almost half of that comes from energy-related activities.

14.1 billion GH may seem like an arbitrary number, but it equates to roughly 2.2 GH, or about four football fields, per person. I’m having a hard time believing I’m using up that much of Earth’s space and resources, but some of the footprint calculators reveal that I may be even fatter than the international average, despite my energy efficient car and relatively small living space.

It is well known that the United States has been slow to move toward alternative fuels due to regulatory, technological, and economic pressures, and even a Democratic Congress may have a hard time accelerating the adoption. So, what can I do about it? As the largest portion of the footprint comes from our daily energy activities, many analysts have advised contributing to energy research in some fashion, whether through buying stock in alternative fuel companies, contributing dollars directly, or buying an alternative fuel vehicle. I wonder what the power of those dollars would be on the aggregate, and if increased cash flow would lead to increased alternative energy options given the other non-cash hurdles (and dis-incentives) in the industry?

Simon School Communications Blog

Many corporations shun blogs for various reasons, so it’s great to see a B-school create and promote one. My alma mater announced its new communications blog yesterday, and I think it’s a welcome addition to the often boring methods of sharing news and information. Check out the press release below, or read what the blog is about.

Rochester, N.Y. — September 7, 2006 — The Simon Graduate School of Business at the University of Rochester is entering the online “blogosphereâ€? by becoming one of only a select few top-ranked national business schools to launch an online communications blog.

The Simon School Communications Blog, located on the Web at http://simonschool.typepad.com/communicationsblog/, is intended to be a communication forum for media as well as current and prospective business school students around the world to discuss business topics in the news and issues in M.B.A. education.

“The Simon School is known as the place “where thinkers become leaders…” so it is fitting that we are among the first top-ranked business schools to start a conversation about business and business education on the Web,” says Simon School Dean Mark Zupan. “We invite and encourage dialogue about issues facing leaders in the global marketplace as well as trends in M.B.A. education.”

The blog is being written by Charla Stevens Kucko, director of marketing and communications at the Simon School, a former TV news reporter and anchor at the ABC affiliate in Rochester, N.Y.

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The Simon School prides itself as the place Where Thinkers Become Leaders and is currently ranked among the leading graduate business schools in the world in rankings published by the popular press, including Business Week, U.S. News & World Report, The Wall Street Journal, Financial Times and Forbes. For example, in the most recent BusinessWeek poll, the Simon School was ranked among the top 30 business schools in the United States. The Financial Times recently rated the School 4th in the world for finance 6th in the world for both accounting and managerial economics. More information about the Simon School is available on the World Wide Web at http://www.simon.rochester.edu.